infoUSA Closes Acquisition of E-Mail Technology Company Digital Connexxions
Monday, 06 November 2006
infoUSA(R), provider of proprietary business and consumer databases, sales leads, direct marketing, and e-mail marketing, has announced that it has completed the acquisition of Digital Connexxions, an e-mail marketing company headquartered in Oakville, Ontario. The company plans to integrate Digital Connexxion's operations with those of its existing e-mail subsidiary Yesmail(R), based in San Carlos, California, and Oregon.
Vin Gupta, Chairman and CEO of infoUSA commented, "Digital Connexxions has developed a loyal blue-chip customer base that will complement and expand our substantial e-mail technology operations. The combination will extend infoUSA's leadership in e-mail technology, as well as generate significant synergies."
Gupta continued, "Digital Connexxions brings patented technologies, skilled and experienced personnel, additional email product capabilities, and publishing expertise to the Yesmail brand. Digital Connexxions' patented technologies utilize artificial intelligence to build targeting models, track ROI, and expand personalization."