Unity Marketing s Luxury Tracking Study: What Luxury Consumers Are Buying
Friday, 27 October 2006
In today’s hyper-competitive luxury market, consumer research is not an option; it is a necessity. Luxury marketers that want to win must stay vigilant in tracking the shifts, turns, and changing preferences in their affluent consumer base. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge.
Unity Marketing’s Luxury Consumer Tracking Service is designed for luxury marketers who need to know all there is to know about their consumer market, what products and services they buy, what brands they favor, where they like to shop, and how much they spend buying their luxuries.
New Flexible Subscription Packages Available
Now Unity Marketing’s Luxury Consumer Tracking Service is available in separate editions for marketers who are only interested in tracking purchases in specific luxury categories, as well as a comprehensive edition for marketers who want to track luxury purchases across all luxury categories:
· Home Luxuries Tracking Study — For marketers of home luxuries, including art and antiques; electronics and photography; home decorating fabrics, wall and window coverings; furniture, lamps, rugs and floor coverings; garden and outdoor; kitchen appliances, bath and building products; kitchenware and cooks' tools; linens and bedding; and tabletop.
· Personal Luxuries Tracking Study — For marketers of personal luxuries, such as clothing and apparel; fashion accessories; beauty products and cosmetics; jewelry; watches; wine and spirits; pets; and pen and writing instruments.
· Luxury Automobiles, Recreational Vehicles and Boats Tracking
· Experiential Luxuries Tracking Study — For experiential marketers including travel, dining, entertainment, sports, home services, spa and beauty services, and personal instruction.
· Comprehensive Luxury Tracking Study, for marketers and retailers that want to track all categories of luxury, including home, personal, automobiles and experiences.
Special discounted subscription rates are available to subscribers through December 15, 2006.