Gene M. Ferruzza Joins MBS as Vice President of Analytical Solutions
Sunday, 15 October 2006
MBS, a leading provider of advanced direct marketing services, has announced that Gene M. Ferruzza has been appointed vice president, analytical solutions.
In this position, Ferruzza leads MBS' Analytical Solutions team in the design and execution of analytical studies on behalf of clients. He works closely with our account management and consultative services staff to assess client needs and identify the appropriate analytical services to meet their multi-channel marketing challenges.
Ferruzza is responsible for managing the delivery of a wide range of analytical services, including profiling, segmentation, predictive modeling, advanced response analysis and reporting, trade area definition, site selection, market research and strategic recommendations that help our clients improve their marketing efforts.
Ferruzza previously served as vice president of Targetbase, Inc., where he developed innovative analytical solutions, research studies, dashboard reporting and Web measurement methodologies for clients such as GlaxoSmithKline, Proctor and Gamble, TAP Pharmaceutical, and Holland Cruise Lines.
He is a graduate of the University of Pittsburgh, from which he received a Bachelor of Science in Computer Science and Mathematics.