HYPHOS 360 Partners with SAS to Bring Marketing Solutions to Middle-Tier Market
Monday, 16 October 2006
HYPHOS 360, a PRIMIS Company, and SAS, a leader in business intelligence, have announced a new alliance at the annual DMA06 conference. This agreement will provide mid-sized companies the benefits of one of the world’s most comprehensive marketing suite, delivered by a team of expert marketers at HYPHOS 360.
"The partnership between SAS and HYPHOS 360 is a key development in our plan to deliver the SAS Marketing Automation to the mid-tier market," stated Larry Mosiman, Product Marketing Manager of Customer Intelligence at SAS. "Whether you're working for a Fortune 500 or a Fortune 1000 company, marketing resources are universally limited. Therefore now, more than ever, it's vitally important to invest those resources in the right opportunities. The ability to do this depends on understanding and managing customer life cycles and profitability – a process that includes viewing, tracking and measuring results while developing an effective means of improving future campaigns. SAS Marketing Automation supports the entire marketing team and provides improved efficiency and effectiveness at every stage of the marketing process."
As a Platinum level SAS partner, HYPHOS 360 will provide high quality data cleansing, persistent key processing and data expertise to mid-tier marketers, helping them successfully integrate SAS’ marketing solutions into their clients’ customer acquisition and marketing databases. Rod Dillehay, President and General Manager of HYPHOS 360, emphasized, “The need is clear. Our clients are looking for great service paired with the best and most insightful tools available – nothing less. We know that in partnering with SAS we’ve achieved that goal and can give our customers an edge in both customer acquisition and deepening customer relationships.”
SAS offerings that HYPHOS 360 will provide include:
· SAS Marketing Automation – offers robust campaign management, business intelligence, analytics, and data integration, providing a complete solution to improve marketing effectiveness and efficiency.
· SAS Marketing Optimization – augments SAS Marketing Automation by applying more sophisticated mathematical techniques to optimize marketing ROI, given limited budgets, channel capacities and other constraints.
· Interaction Management – uses patented technologies to track behavior of individual customers and identify when an individual’s behavior deviates from the norm. This intelligent trigger monitoring better enables clients to proactively manage their customer relationships over time.
HYPHOS 360, a PRIMIS Company, is a marketing solutions provider that specializes in data processing and database management for direct marketers. HYPHOS 360 assists with everything from pre-program strategy development and design, to execution and post-program analysis. HYPHOS 360 is located at 19337 US Highway 19 N, Ste 500, Clearwater, FL 33764. Phone 800.733.1817 or visit www.hyphos360.com.