hawthorne direct Takes Home Two Telly Awards
Tuesday, 10 October 2006
hawthorne direct, a direct response TV advertising agency, recently took home two Telly Awards from the 27th annual competition. The FURminator and Penn Foster Career School direct-response television spots both won Bronze Telly Awards.
“We are pleased to have received the two Tellys from the 2006 competition. It is a wonderful affirmation of our accomplishments for our creative and production team,” said Timothy R. Hawthorne, founder, chairman and executive creative director of hawthorne direct.
FURminator Spot Description: The FURminator is a the revolutionary way to control your pet’s shedding. The FURminator is a de-shedding tool, not a brush, that reduces shedding by 90%. This professional patented tool has an edge that does not cut, eliminates hairballs, and is safe for dogs and cats.
Penn Foster Career School Spot Description: Penn Foster Career School is the largest accredited school of independent home study in the United States. You can train for one of several careers online, in print or both. All the materials you need are shipped to your door. Study independently but not alone. Expert faculty and helpful support staff are a phone call or an e-mail away.
You can train for a new career within six months in areas of Healthcare, Business Management, Automotive Care, Legal, Child Care Services and much more, including a High School Diploma or a specialized Associate Degree. Penn Foster helps busy people achieve their career goals and even provides a customized monthly payment plan and career services to help you write a resume and find a job after you receive your degree. With just one phone call, you can be on the fast track to success.
The Telly Awards honor outstanding local, regional and cable television commercials and programs, as well as the finest video and film productions. For over a quarter century, the Telly statuette has been a symbol of creative excellence. The Telly Awards was founded in 1978 by David E. Carter, a past Emmy and Clio winner, to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought after awards by industry leaders, from large internal firms to local production companies and ad agencies. With over 200 categories, more organizations than ever are eligible to participate.
hawthorne direct is a full-service direct response advertising agency, specializing in creative and production, long and short form media buying, telemarketing/fulfillment management and integrated marketing. hawthorne is celebrating 20 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council.