Experian's AutoXpert Drives More Ad Revenue for Local Media
Friday, 06 October 2006
Experian, a global information solutions company, has announced the launch of AutoXpert, a new service to help local media generate more revenue by optimizing results for automotive advertisers — media’s largest ad category.
AutoXpert integrates AutoCount®, Experian Automotive’s leading reporting solution for data intelligence on new and used vehicle sales, with Experian’s SimmonsLOCAL, a comprehensive consumer panel database containing information on consumer lifestyles, behaviors and purchasing habits in each of the more than 209 US designated marketing areas (DMAs).
Users can quickly and easily analyze automotive sales for dealers in their market using AutoCount, then map sales and overlay consumer estimates and media data using SimmonsLOCAL.
Media companies no longer have to spend time and money combining and analyzing disparate vehicle sales statistics and consumer media consumption data. AutoXpert brings the information together in one easy-to-use platform.
“AutoXpert is a must have for any broadcast, cable, newspaper, radio station or satellite network wishing to leverage up-to-date audience automobile buying propensities,” said Chris Wilson, president and COO of Experian Simmons. “It’s the first local market consumer profiling solution to combine Simmons’ consumer insights with recent monthly automotive sales data and built-in mapping all in one platform.”
AutoXpert Advantages:
· Delivers monthly updates of new automobile title registrations by dealer, car make, transaction type and buyer location.
· All 209 DMA’s in the U.S. media markets are covered with the largest available sample sizes of 30,000-40,000.
· Integrated platform with mapping eliminates the need to piece together disparate data sources.
· Plot dealer locations and analyze trade area populations for media behaviors.
· Analyze qualitative consumer data or auto sales across loaded cable zones.
“This solution shows the power of innovating across Experian’s businesses, people and data assets. It’s a great win for our clients,” said Scott Waldron, president of Experian Automotive. “The days are over when media companies have to waste a lot of time and money cobbling together vehicle sales statistics and consumer media consumption data.”