Email Marketer Named Email Provider to the Academy of Television Arts & Sciences Primetime Emmy Award Organization Selects Informz to Provide Online Marketing Services
Wednesday, 13 September 2006
Informz, a Saratoga Springs, NY-based online marketing company, announced an agreement with the Academy of Television Arts & Sciences, the non-profit organization that brings the world the Primetime Emmysâ. Informz will provide fully integrated emarketing tools for national online marketing activities so that the Television Academy can better understand and service their members and provide them with real-time customized information.
"We would like to thank the Television Academy, one of the most prestigious organizations in the entertainment business, for this honor," said Joe Tyler, CEO of Informz. "Being selected by the Television Academy is rewarding credit of our commitment to innovation and helps to solidify our leadership in delivering advanced emarketing tools to Not for Profits. "
Informz will provide the Television Academy's member database, which includes everyone from A-list celebrities to SAG members, producers and industry employees, with advanced level innovative online technology beginning this month. The integration of Informz with the Television Academy's internal CRM software will enhance capabilities such as online marketing, email newsletters, targeted event notices and reporting for more efficient, effective member communication.
"Informz helps us reach our members more effectively," said Stephen Laughlin, Director, Information Technology, Academy of Television Arts & Sciences. "Since switching to a preferred method of communication with members via email instead of regular mail, we have been able to save significantly on costs and reach our members with cutting-edge tools that deepen our connection with our key audience."