Harte-Hanks Programs and Sponsors Credit Card Marketing Symposium in China
Wednesday, 13 September 2006
Harte-Hanks, Inc., a worldwide direct and targeted marketing company, is hosting two one-day symposia dedicated to the marketing of credit cards and the retention of credit card customers in China. The two events – September 12 in Shanghai, and repeated September 15 in Beijing – are designed for banks and financial institutions, and features expert speakers from State Post Bureau of the People's Republic of China, China Union Pay, MasterCard International, Oracle Corporation and the China Direct Mail Association, as well as Harte-Hanks.
"This event is designed to put all the pieces together for existing and would-be credit card marketers," said Gary Skidmore, corporate officer and senior vice president, Harte-Hanks. "It provides an overview of the China credit card marketplace and a snapshot of its potential growth given China's growing affluence. Plus, we explore the direct marketing components of an integrated data-driven campaign designed to acquire and retain new customers. We believe our line-up of experts imparts the information needed to employ a database, analytics, and direct marketing strategy to communicate with relevance to individual Chinese customers, and to measure and grow customer value."
Each symposium offers seven sessions, built on best practices identified in the marketplace to date. The session titles are: An Overview of the China Credit Card Industry; Future of Affluence in China and Implications for the Payments Industry; Customer Identification & Acquisition Essentials Strategies; Importance of Effective Risk Management for Credit Card Industry and its Impact on Creating Profitable Marketing Strategies; Improve Target Marketing with Better Customer Data; Customer Retention & Growth Essential Strategies; and Key Initiatives of China Direct Mail Association and its Role in Supporting Credit Card Direct Marketing Strategies.
Harte-Hanks has been involved in marketing in the Asia-Pacific region for nearly 10 years, and more than three years in the People's Republic of China. Currently, Harte-Hanks has offices and operations in Australia and the Philippines, as well as partner relationships with firms in India, Singapore, Japan, South Korea, Malaysia, Brunei, New Zealand, Taiwan and China.