Merkle Publishes New White Paper on Information-Based Marketing
Thursday, 07 September 2006
Merkle, one of the nation's fastest-growing database marketing agencies, announced the availability of its latest white paper entitled, "Leveraging Information to Improve Marketing Performance." The paper offers insight into the changing consumer marketing landscape and how marketers today can address new challenges, such as mass media fragmentation and the growth of addressable media, through the use of information-based marketing approaches that demonstrate success and show a clear return on investment.
To download this free paper, visit www.merkleinc.com/leveraging.
Merkle's new white paper includes the following insights:
-- Major trends that are shaping the current marketing landscape;
-- The challenges of traditional marketing and why it falls short in today's fragmented, multichannel world;
-- The five major components of an information-based marketing approach; and
-- Key benefits of implementing information-based marketing programs.
Mike Savage, vice president of marketing, Merkle, said "Marketers are actively looking for new ways to make an impact with their key audiences, and many are finding that information-based marketing approaches are the best way to achieve results and demonstrate the accountability that today's CEOs are demanding. Merkle's new white paper is a must-read for marketing executives that want to leverage data-driven strategies to more effectively acquire and retain their most profitable customers."