Unica's NetTracker Named a KMWorld Magazine Trend-Setting Product of 2006 Web Analytics Solution Chosen for Its Flexible Implementation and Integrated Marketing Capabilities
Tuesday, 05 September 2006
Unica(R) Corporation, a global provider of Enterprise Marketing Management (EMM) solutions, today announced that its web analytics solution, NetTracker(R), has been named a Trend-Setting Product of 2006 by KMWorld Magazine. The fourth annual list, published in the magazine's September issue, recognizes software solutions that provide a unique market value and continual vision for the future. The products, evaluated by an informational panel of top industry analysts, consultants, editors and end-users, were judged on the criteria of usability, flexibility, adoption rate and total cost of ownership.
Formerly the flagship product of Sane Solutions, LLC, NetTracker was added to Unica's portfolio of EMM solutions as a result of the company's acquisition of Sane Solutions in March 2006. The acquisition enabled Unica to become one of the few companies to offer an end-to-end solution for planning, executing and measuring integrated, cross-channel marketing. Since then, Unica has advanced the capabilities of NetTracker with the introduction of the next generation of its enterprise-level web analytics solution, named Affinium NetInsight. Affinium NetInsight is available either as a hosted or on-premise solution.
Unica's web analytics solution was chosen by KMWorld for its overall flexibility and unique open architecture, which enables marketers and other business users to access business critical information when and how they need it and to view web data and measurements in the context of customers' cross-channel buying behavior.
"Assembling the list of Trend-Setting Products of 2006 is a year-long collaborative effort with editorial colleagues, analysts and, especially, users," says Hugh McKellar, KMWorld editor in chief. "Roughly 1,500 products from some 300 vendors were considered, and the ones listed here demonstrate exquisite execution designed for, and with input from, the most important constituency of them all - their customers."
"The inclusion of NetTracker in KMWorld's Trend-Setting Products of 2006 is a great honor for Unica," said Yuchun Lee, co-founder and CEO, Unica Corporation. "Web analytics and internet marketing are core requirements for today's EMM solutions, but few marketing software vendors offer them. We are pleased to have the web analytic capabilities of our industry-leading EMM solution recognized as best-in-class."