JupiterResearch Launches Social Marketing Service to Help Businesses Navigate Next Generation Advertising Tactics Over Forty Percent of Online Advertisers Planning Social Marketing Campaigns
Wednesday, 30 August 2006
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, today launched a new Social Marketing research service. Through best-practice analysis and consumer and executive surveys, JupiterResearch's Social Marketing research will provide marketers and site owners with recommendations on how to profit from the use of consumer generated content, blogs, podcasts, and other emerging media tools.
Social Marketing will be added to JupiterResearch's Marketing & Advertising suite of research products, which also includes Advertising & Branding, E-mail Marketing, Online Behavior & Demographics, Search Marketing, and SMB Marketing.
"Social media has grown exponentially in the past year," said Emily Riley, an Analyst at JupiterResearch. "This explosion has allowed advertisers to engage in an ever-changing dialogue with customers. In the near term, an increasing number of advertisers--over forty percent--are planning to use new online social marketing tactics such as viral, Weblog, and podcast advertising.
An example of this new research is Riley's recent report, "Viral Marketing: Budgeting Beyond Social Media." The report finds that nearly one in five marketers will use online viral marketing tactics in the next year, and over half of these marketers will be using these tactics for the first time. JupiterResearch advises viral advertisers to capitalize on consumers who see a viral ad and seek more trustworthy information via search engines and company websites.
"Social Marketing helps companies capitalize on the growing phenomenon of interactive social media," said David Schatsky, President of JupiterKagan. "Our research in this area will help companies gain unique insights into the effective use of next-generation tools."
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology visit: www.jupiterresearch.com/bin/item.pl/methodology or email press@jupiterkagan.com to request a detailed methodology statement. For additional information on this report or JupiterResearch's Social Marketing research service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupitermedia.com.