Bernstein-Rein Hires DDB's Integrated-Marketing Chief
Tuesday, 22 August 2006
Adding to one of the fastest-growing integrated and direct-response marketing departments in the country, Bernstein-Rein has hired David Hennagin as its new senior vice president/managing director of integrated and direct marketing. He joins Bernstein-Rein from DDB Worldwide, Los Angeles where — since 1999 — he headed and grew its integrated direct marketing division, DDB Direct. He will start at Bernstein-Rein in late August and becomes the first addition to its senior management team in four years.
“This is really exciting news about the future of the agency,” said Steve Bernstein, Bernstein-Rein’s senior vice president and chief operating officer. “Being able to attract top talent like David speaks volumes about Bernstein-Rein’s quality and capabilities. His proven leadership ability, collaborative style and amazing expertise align perfectly with our culture, our mission for our clients and our vision for the future.” Hennagin will focus on current clients, business development and overall agency operations to support Bernstein-Rein’s rapidly growing integrated and direct-response marketing division, Brand Relationship Group.
At DDB Direct, Hennagin spearheaded the re-engineering and strategic evolution of the Ameriquest Mortgage Company business, ultimately resulting in the client’s rise to national brand recognition and mortgage lending category dominance. Along the way, he helped snare numerous awards for the client and agency, including an Effie, One Show Gold, the Creative Arts Emmy award in 2005 and Emmy nomination in 2006, and the naming of Ameriquest as a Brandweek Marketer of the Year in 2005.
Prior to DDB Los Angeles, Hennagin spent eight years with TBWA\Chiat\Day in Los Angeles leading its direct marketing group for automotive clients Nissan and Infiniti, and did stints with Brierley and Partners, R.L. Polk and Krupp/Taylor FCB — all in Los Angeles.
“It didn’t take long to realize that Bernstein-Rein and I share similar views and ideas,” he said, “and a plan to take things to the next level. With nearly every new client RFP asking for proof that an agency can deliver integrated and measurable business-building solutions, I’m excited to do that with the leading independent agency in the country.”
With 2005 billings of nearly $554 million and more than 350 associates, Bernstein-Rein is the sixth-largest independent advertising agency in America. For more than 42 years it’s been building relationships — client to agency, business to customer, brands to people — all by talking to their hearts and heads. Uncovering this unique, results-oriented brand humanity has helped Bernstein-Rein build some of the world’s best-known brands, turn them into household names and inspire consumers to act. Go to bernstein-rein.com for a complete list of its current clients.