24/7 Real Media Leads Paid Search Category in JupiterResearch's '2006 Search Engine Marketing Agency Constellation' Report
Monday, 14 August 2006
For the second consecutive time, 24/7 Real Media, a global digital marketing company, has been identified as a top paid search marketing provider in JupiterResearch's 2006 Search Engine Marketing (SEM) Agency Constellation report. The report rated 24/7 Real Media highest in terms of overall business value and market suitability among the 15 search-specific and full-service firms profiled.
The 2006 SEM Agency Constellation report praised 24/7 Real Media's Decide DNA platform, saying “Decide DNA, 24/7 Real Media's technology for management of search campaigns, revealed impressive capabilities, both in terms of bidding and tracking features. The strong tracking and reporting interfaces also find high favorability among 24/7 Real Media's clients.…Given their strong technology, full-service agency model and international presence, the agency is well poised to manage campaigns of large marketers, especially those with multiple brands at a global level.”
"We are proud that JupiterResearch has once again recognized 24/7 Real Media as the top paid search provider based on our technology, expertise, global presence, breadth of offerings, customer satisfaction and overall business strategy," said David J. Moore, Chairman and CEO of 24/7 Real Media. "The Constellation report's findings validate the effort we've put into developing the industry's most robust search platform, expanding our international presence and building strong relationships with the world's top search engines. As Search Engine Marketing continues to drive the growth of the entire industry, 24/7 Real Media will continue to introduce innovative solutions to help marketers realize greater ROI from their SEM dollars."
A recent JupiterResearch report predicts that search advertising spending will grow 24 percent to $6.5 billion, or 41 percent of total online spending in 2006, and will increase to 43 percent of online spending in 2011.
To capitalize on this trend, 24/7 Real Media recently released Decide DNA 6, the latest version of its award-winning SEM platform, into the marketplace. The platform helps search marketers such as MLB.com more efficiently automate, streamline and manage the entire campaign management process. The highly flexible and scalable platform also ensures greater continuity and revenue generating potential of SEM campaigns by quickly adapting to the constant flow of new features and technology requirements introduced by major search, content and shopping engines worldwide.
"24/7 Real Media has helped us get a better handle on our SEM operations, turning our search marketing efforts into a consistent revenue stream," said Darnel J. Moore, Senior Manager – Search and Affiliates, MLB.com. "We're very pleased with the results we've achieved with 24/7 Real Media's services and its Decide DNA technology, which is why we've made search a more critical component of our overall marketing mix."
24/7 Real Media is the only search marketing provider with a robust presence in all major global markets, including the United States, Canada, the United Kingdom, Japan, Australia, Germany, France and Spain. As announced in its Q2 2006 earnings call last week, 24/7 Real Media has begun to sign on a number of large, global search clients. The company also disclosed that its K.K. 24-7 Search SEM joint venture with Dentsu, the largest and most prestigious advertising company in Japan, attained profitability one quarter ahead of schedule. The joint venture uses Decide DNA technology to power SEM campaigns for Dentsu's more than 6,000 clients and the broader Japanese market.
"24/7 Real Media's second consecutive rating as the top paid search provider in JupiterResearch's SEM Agency Constellation report helps us solidify our leadership position in the Japanese search marketplace as we seek to expand our presence throughout the region," said Jae Woo Chung, president of K.K. 24-7 Search.