OgilvyOne and Pivotal Veracity Team Up for Improved E-Mail Communications Service
Friday, 04 August 2006
As part of its quest to add value and improve service to its customers, OgilvyOne Worldwide – a global CRM agency – has teamed up in the UK with “deliverability provider” Pivotal Veracity to offer clients improved e-mail communications.
The tie-up is a consequence of a scenario familiar to most digital communications agencies and their clients: A carefully-researched and crafted e-mail campaign has gone out, the client is expecting great things, and so is the agency. But, following up, it becomes clear that a large number of customers have, for some unaccountable reason, not received their e-mails. This of course is serious – not only are e-mails an essential communications medium for many businesses; but also, the client is understandably concerned that he’s not getting the best ROI.
The problem is more widespread than most people realize. In their efforts to thwart spammers and ward off security risks, internet service providers and e-mail software programmers have tightened their systems to such an extent that a staggering 20% of legitimate e-mails are erroneously rejected as spam, while half of all major ISPs and e-mail programs routinely block links and images rendering messages either unrecognizable or at best reducing their effectiveness. The problem is further compounded by a bewildering and ever-changing set of rules and regulations across and even within national borders. Finally, all of this adds up to a lot of money, resulting, in some cases, in losses of more than £250,000 per year.
Now, thanks to a new joint venture between OgilvyOne and Pivotal Veracity, clients can find out how many of their e-mails are not getting through to end users; and, more crucially, why they’re not getting through. The initiative aims to combine the skills of both companies to offer clients the tools, expertise and local best practices to preserve and optimize the credibility and performance of their e-mail communications.
“E-mail is a now a vitally important part of our clients’ marketing efforts, but e-mail can only be effective if it reaches the inbox – and does so with the look, feel and functionality that the marketer intended,” said John Baker, Head of Interactive at OgilvyOne. “We therefore consider optimizing campaigns an essential process. Working with the Pivotal Veracity toolset – already a proven, successful technology in the US – OgilvyOne will be able to ensure that not only do our clients’ e-mail messages get through, but that they also provide the best user experience for their recipients.”
"Both Pivotal Veracity and OgilvyOne have long served major brands with a global presence,” said Deirdre Baird, CEO of Pivotal Veracity. “OgilvyOne's strategic communications expertise coupled with Pivotal Veracity's global e-mail delivery monitoring & optimization solutions will enhance client e-mail communications by infusing local European best practices and account support. This combination truly empowers our international clients with the tools and expertise to not only 'think globally and act locally' but also 'think locally and act globally'!"