Report Shows How to Weather Economic Uncertainty and Leverage Consumer Loyalty to Build Sales
Monday, 28 August 2006
According to the latest “Retail Trends” report released by G.A. Wright Marketing, a direct marketing agency specializing in retail and loyalty marketing, retailers in all industries can remain competitive by focusing on “value-added” strategies. These strategies are detailed in the latest report now available.
“Price is decreasing steadily as the most important decision influencer for retail-related purchases,” said Gary Wright, CEO and Founder of G.A. Wright Marketing. “Consumers want experiences, not just purchase transactions. They want memorable events that make them feel appreciated and create a positive emotional experience while getting something of value.”
In “Retail Trends 2006,” Wright suggests creating loyalty programs that reward customers for their repeat business and referrals, emotionally relevant marketing messages, and interesting experiences that keep customers excited about doing business with you.
“Customer service remains of major importance to shoppers. It is critical in order to set your brand apart and above the competition, but customer service alone is not enough,” said Wright. “Retailers need to interact with customers one-on-one, make them feel like their only customer, and add value through innovative experiences that keep them loyal beyond price discounts they might find somewhere else.”
The 31-page report details economic trends affecting the retail environment in general, outlines suggested strategies, summarizes case studies of successful retail brands, and outlines 20 steps to success for retailers in any industry. “Retail Trends 2006” also provides trends and suggestions for key retail categories such as sporting good stores, jewelry, gift and collectibles, book, pet supply, hardware, furniture and apparel.