SmartBargains.com Wins 2006 eTail Award for Most Innovative Use of E-mail Marketing
Thursday, 24 August 2006
e-Dialog and SmartBargains.com have announced that the online retailer received the 2006 eTail Award for E-mail Marketing at the group's conference in Philadelphia last week. The award was presented to SmartBargains.com for exhibiting the most innovative use of e-mail marketing in its "Next-Sell" Customer Retention campaign. SmartBargains.com was selected by an advisory panel of executives from Guess, Sears, Hallmark, Gap, LL Bean, Lane Bryan, Fossil and Ikea.
The "Next-Sell" Customer Retention program is an automated series of messages, the first of which is triggered by a purchase event, sent to recent buyers. The program combines technology and merchandising to deliver relevant, complementary product recommendations based on the customer's latest purchase and near real-time inventory monitoring. SmartBargains.com's "Next-Sell" program has exceeded average promotional campaign performance, resulting in a 50 percent increase in revenue-per-recipient and a high rate of future purchases.
"We are very pleased to be recognized for this campaign as it's been a huge success and is a prime example of innovation in e-mail marketing," commented Dan Schutzman, vice president, direct marketing, SmartBargains.com. "Providing such accurate and relevant information to our customers creates instant credibility for us, not to mention increased revenue. Furthermore, the automation inherent in e-Dialog's platform has really allowed for maximum program effectiveness and ROI."
"E-mail is such a powerful medium, especially when executed properly by great marketers like SmartBargains.com," said John Rizzi, president and CEO of e-Dialog. "We are really honored to help them take advantage of e-mail marketing by allowing them to focus on merchandising while we provide the speed and sophisticated tools and services."