Harte-Hamks and RSA Direct: Ci Technology Database Adds New Europe Contacts and Launches New Selection Criteria
Tuesday, 18 July 2006
UK-based list, data and direct marketing consultancy RSA Direct and worldwide direct and targeted marketing company Harte-Hanks announced that the European component of the Harte-Hanks Ci Technology DatabaseTM (CiTDB) has added more contacts and new selection criteria. RSA Direct is a UK reseller of marketing lists derived from the Harte-Hanks CiTDB.
As a result the update, there are now a total 647,042 information technology and business professional contacts in the database. Ongoing extensive research and investment by Harte-Hanks has led to the additional contacts and new content being added to the database. New content added to the CiTDB includes: "Primary Desktop Vendor," "Primary Server Vendor," "Presence of LAN [Local Area Network]," "Age of Desktop" as well as information on where purchase decisions are made for these technologies, at a site level or by the parent company.
Richard Gibson, Commercial Director, RSA Direct, said, "This is excellent news, particularly for technology marketers, further enhancing the ability of the Ci Technology Database to deliver highly targeted prospect datasets. Not only are there more contacts available, but marketers can target business locations with new, very powerful criteria such as the actual age of the desktop or server and whether the decisions on replacing are made at a site or a parent level. Essentially use of the CiTDB allows the marketer to conduct smarter campaigns as the datasets are pre-qualified and researched to such a high level."
Didier Andrieu, Managing Director, Market Intelligence-Europe, Harte-Hanks, said, "We are committed to investing and enhancing our Ci Technology Database both in Europe and in other regions of the world. Whilst other databases within the technology market provide base level, company, industry, company size and maybe job function information, our customers require a much higher degree of information, which requires us in Europe alone to make 7,000 in-depth telephone conversations with IT decision makers per month to ensure our database continues to be a premium source of information for marketers within the technology sector."