Viewpoint Launches New Internet Marketing Technology Personalization Feature to Enhance Application Marketing Products New Personalization Products Provide Consumers with Personal Profiling Capabilities and the Delivery of Relevant Content via Browser Based Applications
Wednesday, 19 July 2006
Viewpoint Corporation, internet marketing technology company,introduced its new personalization product, which is now an option for customers when choosing Viewpoint's Application Marketing Solutions.
Application Marketing is a high growth business for innovative marketers who decide to engage their customers in new and unique ways, such as advergaming, custom toolbars, and browser-based applications. The personalization and behavioral product will be an optional feature in the recently announced software development kit (SDK) for browser based applications (http://www.viewpoint.com/pub/pdfs/pr_051106.pdf).
Approximately 70% of Web users say they want to see privacy-enabling technology prevent the misuse of personal data, according to a December 2005 study from the Ponemon Institute, a privacy-management research group. Yet in the same study it was reported that more than 50% of Web users would prefer a banner ad targeted to their interests than a generic one. The IMT Personalization product protects consumer information because it is a permission based client side application.
This personalization feature enhances Viewpoint's Application Marketing Solutions by allowing marketers to offer personalized applications which deliver relevant content to users within the application. Companies will offer their customers a permission based application that includes an opt-in personalization feature. The two key components to deliver relevant tracking are:
1. User selected personal preferences and
2. opt-in based click stream tracking without the use of cookies.
Viewpoint's technology is unique because of the client side nature which protects user information. Viewpoint's client side keyword extraction program can track click stream behavior to allow companies to deliver relevant content which truly adds value to the consumer experience while protecting user information.
Viewpoint will be selling this product as an additional feature for its custom applications built specifically for marketers and customized for their brands.
The power of Viewpoint's Internet Marketing Technology platform is in the combination of content creation, delivery, viewing, engagement, metrics and reporting. Taken together, these technologies offer an extraordinary set of products that will make online advertising more visually appealing, engaging and interactive.
"Building innovative and new marketing technologies which improve customer satisfaction and ROI for the marketer remains core to our philosophy." Patrick Vogt, CEO. "As Internet Marketing continues its rapid development and growth, Viewpoint will rise to meet the challenge by creating leading edge technology. Our new Personalization product is a great addition to our application marketing solutions."