Touch Clarity Appoints Former WebTrends Executive as Chief Marketing Officer On-site Behavioral Targeting Leader Hires Brent Hieggelke to Fuel Worldwide Growth
Wednesday, 12 July 2006
Touch Clarity, provider of on-site behavioral targeting solutions, announced the recent appointment of Brent Hieggelke to the newly created position of chief marketing officer. Hieggelke, who is charged with leading the company's branding and positioning strategies, demand generation efforts, and analyst and public relations initiatives, will leverage his six year tenure at WebTrends to expand Touch Clarity's customer base in North America, the United Kingdom and across Europe.
Hieggelke's move to Touch Clarity, where web analytics are among several key inputs leveraged to deliver the most relevant and engaging web site content possible to each visitor, illustrates the significance of the pressures upon marketers to improve their customers' experience on their own web sites in a completely measurable manner.
Touch Clarity is leading the maturation of web sites into more effective strategic sales channels, providing the essential mechanism by which a web site can "listen, learn and respond" to each visitor in a thoughtful and intelligent manner. The hosted solution helps organizations significantly improve their online results by learning in real-time, precisely which on-site content and promotions drive the greatest engagement, from which visitors and under which circumstances, and then reports back the resulting lift.
"Touch Clarity has impressive momentum in offering exactly what every organization wants right now -- an automated solution that optimizes the marketing performance of their web investments while providing a clear measurement of exactly how much lift it's delivering," Hieggelke said. "I am delighted to join Touch Clarity and help spread the word about the phenomenal success our customers are experiencing by leveraging our on-site behavioral targeting platform."
As a respected evangelist for the web analytics industry, Hieggelke has been responsible for educating thousands of marketers about web analytics and web marketing best practices and led his former company into a market leadership position for enterprise-class web analytics solutions.
"As we look to aggressively expand, particularly into the North American market, Brent is an ideal fit for Touch Clarity. In addition to his highly relevant senior marketing and executive management experience, he brings innovation, entrepreneurial energy and enthusiasm, along with key relationships to expand the awareness and mindshare of our solutions," said Tim Brown, CEO of Touch Clarity.