WebTrends Accelerates Leadership of Web Analytics Market with Leading On Demand Customers and Key Industry Recognitions Independent Research Firm Names WebTrends the Worldwide Market Share Leader in Web Analytics for Eighth Consecutive Year
Tuesday, 27 June 2006
IT market research and advisory firm, IDC has named WebTrends Inc. as the worldwide market share leader in web analytics for the eighth consecutive year -- every year since it began tracking the market. WebTrends achieved its #1 ranking based on leading the market with annual on-demand and software revenue. IDC estimates the size of the web analytics market at $318.0 million in 2005, and projects it to more than double in the next 5 years, growing to $652.5 million by the end of 2010.
The independent report, "IDC, Worldwide Web Analytics Software Applications, 2006-2010 Forecast and Analysis: 2005 Shares and Current Outlook in the Year of Integration," report #201794 (June 2006), outlines several factors contributing to WebTrends strong market share position, including the greatly enhanced multivariate drill-down and ad hoc query abilities of the award-winning WebTrends(R) 7 and its transition to becoming a private, standalone company. In addition, "...the company's embrace of the on-demand environment has proven valuable and has become a major source of new business, now accounting for roughly 40 percent of bookings."
"WebTrends is the perennial web analytics company to catch, having led the market by revenue every year since IDC started tracking it," said Mary Wardley, Vice President, Enterprise Applications and CRM Software, IDC. "With both on-demand and on-premise solutions, as well as a new product family focused on the broader opportunity of Marketing Performance Management, WebTrends is well positioned to take advantage of the growth in digital marketing."
IDC also highlighted the company's focus on strategic business consulting to add value to key accounts, and its new product family, WebTrends(R) Marketing Lab(TM), which adds a broader set of enterprise-class marketing performance management capabilities including a marketing data warehouse for targeted relationship marketing.
"Our long-term dominance of the web analytics market can be attributed to our relentless focus on listening to our customers and building solutions they rely on every day to strategically improve their web marketing channel," said Greg Drew, WebTrends CEO and president. "In 2006, we look forward to building on this customer commitment, widening our market share lead and continuing to grow profitably, as we help even more companies optimize their marketing campaigns and build stronger customer relationships with our new WebTrends Marketing Lab product family and services."
Recent Successes Signal Strong Momentum
-- Microsoft.com selects WebTrends On Demand as its web analytics standard for integrated reporting (June 5, 2006)
-- WebTrends On Demand named Best New Product or Service finalist by The American Business Awards, a prestigious national, all-encompassing business awards program (May 23, 2006)
-- WebTrends broadens financial services leadership with 72% of the top 50 U.S. financial services firms using WebTrends web analytics solutions (May 22, 2006)
-- WebTrends named a 2006 Company to Watch by Intelligent Enterprise magazine's Eighth Annual Editors' Choice Awards, an award recognizing the most innovative and influential companies in business intelligence, service orientation and BPM (May 16, 2006)
-- WebTrends earns a DM Review Readership Award for its category-leading product quality and customer satisfaction as determined by a reader survey conducted by The Gantry Group, Inc (May 16, 2006)
-- STA Travel selects WebTrends On Demand for consistent and accurate reporting across all of its global web sites (March 8, 2006)
-- The Financial Times selects WebTrends On Demand as its enterprise standard analytics platform (February 13, 2006)
-- WebTrends earns highest scores in Strategy and Market Presence in "The Forrester Wave(TM): Web Analytics, Q1 2006." Forrester Research names WebTrends a market leader (January 16, 2006)
-- NBC Olympics again selects WebTrends On Demand for the NBCOlympics.com's coverage of the 2006 Olympic Games (January 11, 2006)