Donnelley Marketing Launches SalesGenie Pro, A New Powerful B-to-B Customer Acquisition and Retention Tool
Tuesday, 20 June 2006
Donnelley Marketing, an infoUSA company, provider of proprietary business and consumer databases and sales leads, today announced the launch of SalesGenie Pro, a fully-supported, turn-key application for new customer acquisition for Fortune 1000 Companies.
SalesGenie Pro, an Internet-based, integrated marketing solution, offers customer file maintenance and cleaning and access to the best in the market place, Donnelley business file. All client files are securely stored, while offering instant file access to query, count, analyze and extract records to build solid retention campaigns.
Additionally, infoUSA's 14MM record Business File can be accessed to target highly qualified prospects for new business acquisition. Client file suppression will automatically occur to optimize acquisition campaign results.
“SalesGenie Pro(TM) is designed to make the Donnelley Business File an integral part of a B-to-B marketer's growth strategy. Our B-to-B customers can more aggressively leverage the accuracy, depth and breadth, marketing and corporate linkages of our business information," commented Ed Mallin, President of the Donnelley Group.
With a 2005 independent audit concluding that the Donnelley Marketing Business File is more deliverable than other business resources, SalesGenie Pro(TM) further solidifies Donnelley Marketing's industry leadership in B2B marketing applications. It fulfills the market need for an affordable, easy-to-use framework to manage both acquisition and retention mailing campaigns.
Competitively priced for data and user access, SalesGenie Pro(TM) makes a compelling case for superior business data compilation with easy access tools in a bundled solution.