Harte-Hanks Names Darcy Hoffmann, VP of Marketing & Product Development, Marketing Services
Tuesday, 20 June 2006
To lend expertise to the company's focused development and delivery of integrated marketing solutions, Harte-Hanks, Inc., a worldwide direct and targeted marketing company, has named Darcy A. Hoffmann its vice president of marketing and product development, marketing services.
Hoffmann, who most recently served as vice president of business development, financial markets, for Harte-Hanks and whose experience spans two decades, has held previous marketing and management roles in banking, credit services, and direct marketing companies, among them Barnett Bank and AmSouth Bank. She first joined Harte-Hanks in 1990.
"Darcy brings strategic client management expertise, financial knowledge, an in depth understanding of the consumer buying process, and a thorough knowledge of our solutions in all vertical markets -- all essential to the position,” said Jim Davis, corporate officer and senior vice president, Harte-Hanks.
Hoffmann will be tapped to perform market research, competitive analysis, and product development for the company's array of marketing services solutions. Additionally, she will oversee the development of all sales support and marketing communications materials for digital printing, fulfillment, targeted and personalized mail, logistics, print and related marketing services.
"Our own market research tells us that more than 70 percent of organizations are shifting how they spend their marketing dollars," Hoffmann said. "It is critically important for Harte-Hanks to reinvest in our delivery of client solutions to keep ahead of these changes. I look forward to helping our clients gain from new, innovative solutions and optimize their prospect and customer relationships."
Hoffmann, a resident of the greater Cincinnati, OH area, is a graduate of Stetson University in DeLand, FL, and holds a bachelor's degree in marketing.