DirectTrack Affiliate Platform First to Integrate with Bid Management Tool Combines with KeywordMax to Create Powerful Link Between Affiliate Marketing and Paid Search Campaigns
Tuesday, 20 June 2006
Direct Response Technologies, provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc., introduced the DirectTrack Bid Management service. The new Web-based service, which is designed to help affiliates increase their paid search sales, offers integrated online tools that manage bids for paid search campaigns and track ROI. The service integrates Direct Response Technologies' DirectTrack affiliate management platform with its KeywordMax paid search bid management tool. This is the first service offering in the affiliate market to combine an affiliate platform with a paid search tool.
"The marriage between DirectTrack and KeywordMax will empower affiliates to make better and smarter market offers on paid search engines," said Jason Wolfe, Direct Response's president. "We are excited to see the results from integrating what we believe are some of the most powerful marketing mechanisms used on the Internet - affiliate marketing and paid search."
By taking advantage of the DirectTrack Bid Management service, DirectTrack clients will gain access to advanced features that can help them more effectively track and measure ROI. These features include:
-- The ability to view commission data and pay-per-click cost data in one place by keyword;
-- At-a-glance reports that provide fraud analysis as well as ROI data from keywords and engines; and
-- Time-saving, automatic pay-per-click bidding for managing ranks and budgets, and bidding on cost-per-action goals.
Today, the DirectTrack platform powers more than 150 affiliate networks and 500 merchants, carrying nearly 40,000 offers to more than 200,000 affiliates around the world. DirectTrack's platform supports the sale of physical and digital goods across a wide variety of affiliate models, including sales, clicks, leads and impressions.
KeywordMax bid management tools are used by search engine advertisers to automate bidding and track the performance of paid and free listings. The tools have been used by thousands of online merchants and search engine management agencies to manage paid and organic search campaigns.