Wilen Group Names Christina Barlowe Director of Operations/New Business Development
Wednesday, 14 June 2006
Wilen Group, a full-service marketing agency with offices in New York and Florida, continues its expansion with the hiring of Christina Barlowe as director of operations for New Business Development, it was announced last week by Darrin Wilen, president of Wilen Media, a Wilen Group Company.
In her new position, Barlowe will be responsible for creating the infrastructure and instituting policies and procedures for new business developing outside Wilen’s core business of cable marketing. Her responsibilities will include data and direct mail, with emphasis on variable data imaging (or one-to-one) print capabilities.
Barlowe joins Wilen Group from NY-based cable network HBO, where she served as director of affiliate support operations, and Rainbow Media Holdings, where she was director of sales operations.
“Christina has a background that combines cable knowledge with business know-how ”, says Wilen. “Her skills in client service and operations — coupled with her experience in entertainment and retail — will be valuable assets in growing the non-endemic side of our business”.