infoUSA Completes Acquisition of Mokrynskidirect
Monday, 05 June 2006
infoUSA, provider of proprietary business and consumer databases and sales leads, announced that the company has completed its acquisition of Mokrynskidirect, a list manager and broker. Mokrynskidirect will join infoUSA's blue chip group of list broker and list management companies, Walter Karl, Edith Roman and Millard Group.
Ed Mallin, President of the Donnelley Group, stated, "We are delighted the transaction has been completed and Mokrynskidirect is now part of our corporate family. We look forward to working closely with their client base, which encompasses major consumer catalog brands. We believe the scope of our direct mail and email services will add significant value to the Mokrynski client base and will allow their sales executives to offer a much broader suite of products and services. The knowledge and expertise of Mokrynski's management team and sales force in consumer marketing and business strategy will also add value to the Donnelley Marketing client base. Both teams are excited about the impact this transaction will have on the industry."