infoUSA to Acquire Mokrynskidirect
Wednesday, 24 May 2006
infoUSA, provider of proprietary business and consumer databases and sales leads, announced it has signed a definitive agreement to purchase Mokrynskidirect of Hackensack, NJ. Since 1978, Mokrynskidirect has been a leader in the list brokerage and management industry with a customer base that includes many industry leaders. The transaction is expected to close on May 31, 2006.
Vin Gupta, CEO of infoUSA stated, "We are extremely pleased to welcome Mokrynskidirect into infoUSA. Mokrynskidirect will join our blue-chip list of list brokerage and management companies like Walter Karl, Edith Roman, and the Millard Group.”
“The acquisition of Mokrynskidirect is a continuation of infoUSA's strategy to consolidate the fragmented list brokerage and management industry,” Gupta said. “Their respected and experienced management team, with particular expertise in the consumer catalog arena (both direct mail and email), will remain as is and manage the company independently. This strategy has worked very well for us. We don't change their name, and we let them run their business like they did before the acquisition. We also look forward to cross-selling opportunities for the infoUSA databases and products through Mokrynskidirect's established distribution channels.”
Don Mokrynski, owner and founder of Mokrynskidirect, stated, "This transaction represents a wonderful opportunity for Mokrynskidirect. We will now have the ability to expand the products and services available to our blue-chip client base. All of us here at Mokrynskidirect are looking forward to working closely with infoUSA to grow our business."