360i Partners with Channel Intelligence to Offer Comparison Shopping Engine Data Feed Technology in Online Retail Marketing Initiatives
Monday, 22 May 2006
Search-focused agency 360i and Channel Intelligence, provider of technology innovation for Web-initiated commerce, announced a partnership to enhance 360i's retail search offerings with shopping feed integration.
360i will enhance its Strategic Retail Practice by providing access to Channel Intelligence's online shopping feed service SellCast(TM) for optimization and syndication of select 360i retail clients' product data feeds to comparison shopping engines.
Through SellCast(TM), 360i will augment its existing retail practice by offering merchants dynamic inclusion in shopping portals like Shopzilla.com, NexTag.com and Shopping.com as part of a multi-channel online marketing mix. Adding integration with more than 20 shopping feeds with Channel Intelligence expands 360i's Strategic Retail practice further, providing its clients with additional exposure to expand reach and increase conversions.
Using its trademarked Search Informed Marketing(SM) methodology, 360i analyzes user search behavior to craft and implement an integrated holistic search marketing campaign spanning paid search and natural search optimization. 360i augments its clients' campaigns using Search Informed Media(SM), spanning contextual marketing, display media, and emerging media such as mobile and video marketing, drawing on the insights gleaned from analyzing search behavior.
"SellCast(TM) was the natural choice for our online retail data platform, as it lets us deliver the industry-leading comparison shopping feed services that support our focus on measurable results for our retail clients," said Jonathan Ragals, Senior Vice President and General Manager of 360i. "We anticipate great benefits for our clients through the core expertise Channel Intelligence provides in supporting online retail sales."
Sales and Marketing Senior Vice President for Channel Intelligence Lanny Tucker comments, "360i brings deep retail experience with an excellent track record of campaign performance for their high-profile clients, and we are very excited to enhance their offerings with SellCast. We look forward to offering our industry-leading shopping engine data platform for their retail clients as part of the customized online marketing services 360i offers."