Fair Isaac Analytic Solutions Bring Precision Marketing Power to S&H Solutions' Grocery Partners Advanced Segmentation and Affinity Analytics Help S&H Solutions Provide Retailers with Proprietary Customer Loyalty Solutions
Friday, 12 May 2006
Fair Isaac Corporation announced that S&H Solutions,a retail loyalty solutions providers, has selected Fair Isaac's precision marketing analytic technology to sharpen its portfolio of marketing services. Advanced customer segmentation capabilities and product affinity analytics will aid S&H Solutions' grocery partners in their efforts to retain and attract valuable customers in their respective marketplaces.
S&H greenpoints(R), one of the programs in the S&H Solutions portfolio, is a nationally recognized real-time rewards program offering its 10 million members multiple ways to earn rewards on everyday purchases in participating retail stores and merchants, as well as offerings through www.greenpoints.com. By integrating Fair Isaac's advanced analytics into its proprietary technology, S&H Solutions will provide opportunities for retailers to refine offers to their greenpoints customers, stimulate purchases, increase customer satisfaction and create a positive return on marketing spend.
"With the integration of Fair Isaac's precision marketing analytics, S&H Solutions offers an industry-leading package of purchasing pattern knowledge, bringing an advanced approach to measurable marketing execution," said Kimberly Mernovage, Vice President of Marketing, S&H Solutions. "The retailer's success is based on using consumer knowledge tools to differentiate its customers' experience from its competition."
"S&H Solutions will apply Fair Isaac's segmentation analytics to build a multi-dimensional customer segmentation system, providing a unique retail capability," stated Ron Pedersen, CEO, S&H Solutions. "The system considers the overall customer relationship and value as well as purchase behaviors and demographic and lifestyle characteristics to enable a more robust and actionable understanding of the customers of S&H Solutions' grocery partners."
S&H Solutions will also apply Fair Isaac's transaction analytics framework, Peacock, to incorporate affinity analytics that bring analysis on product bridges and bundles based on grocery clients' transactional customer data.
"We believe that Fair Isaac's innovations in both segmentation and product affinity analytics will provide S&H Solutions with unique and actionable insights that can be integrated within its portfolio to create high-potential offers for its grocery partners," said Joe Paulsen, vice president of Fair Isaac's Precision Marketing group. "Working with a knowledgeable and respected partner such as S&H provides Fair Isaac with new opportunities to continue to add value in the grocery retail segment."