Abacus Unveils New Brand at ACCM Launch Highlights Continued Focus on Delivering Innovative Solutions for Data-Driven Marketers
Tuesday, 09 May 2006
Abacus, a marketing solutions provider enabling data-driven marketers to better create, build and maintain profitable relationships with their customers, unveiled a new brand at the at the 23rd Annual Conference for Catalog, Internet & Multichannel Merchants (ACCM). The unveiling marks the evolution of Abacus’ role in the direct marketing industry and underscores its commitment to providing clients with innovative ways of using data, databases, processing and analytics to reach full marketing potential.
Over time, Abacus has become known as a company unafraid to take on complex problems, challenge the status quo and deliver innovative solutions. Keeping with that heritage, Abacus continues to identify the challenges facing direct marketers today, including the added complexity of channel convergence and new offer channels, along with rising costs throughout the direct marketing process.
In response to these challenges, Abacus has developed an innovative approach to marketing data that enables marketers to decipher complex information, discover important customer insights, reduce costs and time to market, and ultimately, achieve better results.
“We understand the tremendous cost and competition pressures that direct marketers face today and, to help alleviate those pressures, we have developed an approach to marketing data that emphasizes process innovation, increased analytics and improved performance,” said Brian Rainey, CEO of Abacus. “Visually, the new Abacus brand illustrates our dedication to reducing complexity, discovering what matters and our commitment to helping marketers find continued and improved value.“
Abacus delivers strategic marketing solutions that enable data-driven marketers to achieve better results through a comprehensive suite of services that strengthen the link between data, database marketing and analytics. Abacus’ broad offering includes industry leading solutions such as:
· Abacus® FastPath, a complete circulation solution combining Abacus’ strength in both data and list processing to increase efficiency and ROI for marketers by removing inherent complexities in the direct mail process and addressing rising costs.
· Abacus® ClearEDGETM, a marketing database solution optimized for the specific needs of catalog and specialty retailers that packages marketing best practices and consolidates them in a single, easy-to-use solution. It provides mid-sized merchants with new found insight into merchandising, segment, campaign and channel performance, including search and affiliate.
· Analytical Services, to maximize and leverage data for deep analysis on LTV (lifetime value), multi-channel contact strategies, customer segmentation and trade area analyses.
“The Abacus brand, and all it stands for, supports our promise to deliver the most strategic approaches to data possible. With a new look and renewed vision of the future, we are excited about our continued dedication to helping data-driven marketers get more from their marketing investments,” continued Rainey.