DM2-DecisionMaker Forms Strategic Alliance with Harris Interactive Service Bureau
Tuesday, 09 May 2006
DM2-DecisionMaker (DM2), a division of Reed Business Information, announces a new strategic alliance with Harris Interactive Service Bureau (HISB), a division of Harris Interactive, to co-develop new online expert decision maker panels.
With HISB's extensive online research expertise and DM2's database of 23 million postal and several million e-mail addresses of sourced business professionals from more than 25 industries — including manufacturing, information technology, electronics, communications, financial services and life sciences — this alliance will allow both companies to expand their product and service portfolios to better serve their customers.
In line with a shift in their business strategy, DM2 is opening new doors to marketers and researchers across industries via the online Expert DecisionMaker Panels — soon to be available through this alliance. Companies that aim to target hard-to-reach business-to-business audiences for research purposes will now benefit from new, unmatched access to expert decision makers, enabling executives to make critical decisions with confidence.
The Expert DecisionMaker Panels will be constructed using industry-leading publication subscriber lists — professionally and diligently managed by DM2--as the primary source for panel recruitment. The targeted panels of expert respondents will also rely on an extensive pre-qualification process to optimize results, including response rates, panelist engagement and ultimately data quality, to name a few.
"At DM2, we are committed to delivering new marketing solutions that enable our customers to make better business decisions," says Steve Rourke, vice president and general manager of DM2-DecisionMaker. "DM2 is now a centralized source for marketing tools, be it product or market research or industry expertise — as well as the list management and rental services for which our partners have trusted us for years."
Jim Longo, senior vice president client development of HISB states, "We are very confident in DM2's forward-thinking approach to servicing the market research industry as well as our integrated ability to deliver access to highly sought-after, responsive and engaged expert panelists. DM2's accomplishments in direct marketing and database management clearly set them apart as an ideal partner for HISB and Harris Interactive. They will undoubtedly play an integral role in taking our B-to-B offerings to a whole new level."