NextAction Announces MatchPlus Program Matches Unknown Internet Sales Back to Mail Codes
Tuesday, 09 May 2006
NextAction Corporation, the provider of cooperative data solutions to significantly propel the performance of multichannel customer acquisition and retention programs, announces MatchPlus, a powerful tool for catalogers to reduce the number of unknown source sales.
With MatchPlus, clients see an average reduction of 60-70 percent in unattributed sales. Clients can more completely attribute all sales that are generated by their catalog mailings and by list sources. At an average cost of $1,000, NextAction's MatchPlus service and pricing make it the most effective and lowest cost matching tool on the market.
Client reception has been enthusiastic.
"As a result of MatchPlus, we have invested significantly more resources and cash into growing the catalog business." said Cory Pulice, senior vice president for ecommerce for SkinStore.com. "We were initially looking at scaling down our catalog mailings based on traditional key code results. Now, we are actually planning to increase circulation."
"As a trusted advisor to our co-op members, we wanted to provide a product that offers them visibility into their mailing campaigns at the lowest possible, non-prohibitive cost," said Karl Friedman, CEO of NextAction. "This allows any of our 1000+ members - big or small - to be able to take advantage of the critical insights they need to make the necessary adjustments and investments in the marketing campaigns that deliver the highest revenue."
"Often, lines get blurred between channels, and you are not sure how you are getting your customers. Half of our orders come in through the web with no source code. It turns out that half of those orders, or 25 percent of overall orders, are actually catalog driven sales that were placed online." said John Zulueta of Crazy Shirts. "Once we realized this, we expanded and put even more dollars behind our catalog."
The service, available exclusively to NextAction co-op members, can be customized to match client needs. "We are so pleased with the results that we also use MatchPlus to segment our house file." continued Pulice of SkinStore.com. "I can't say enough about the NextAction team. They are responsive, flexible and easy to work with."
While the reports are easy to read and interpret, some clients integrate the data back into their internal systems. "We actually feed the MatchPlus data back into our own systems and that gives us a more complete picture of the business," said Mr. Zulueta of Crazy Shirts.