Decision Direct Research Expands B-to-B Research Capabilities
Wednesday, 26 April 2006
Decision Direct Research, the market research division of Millard Group, Inc., has announced further expansion into business-to-business research for multichannel merchants. Decision Direct Research has significantly more potential to assist B-to-B companies and multichannel merchants due to Millard’s partnership with InfoUSA and its two B-to-B divisions, Walter Karl and Edith Roman, and their respective clients.
“Business-to-business research has always been included in the Decision Direct Research offerings to multi-channel merchants, but our capabilities have been enhanced due to the sheer number of business-to-business companies and customers reached through Millard’s parent company, InfoUSA,” said Lilliane LeBel, vice president of Decision Direct Research.
As more business-to-business companies become multi-channel direct marketers and desire to further understand their customer bases and the strengths and weaknesses of their contact strategies, Decision Direct Research’s expertise is invaluable. It is a well-known fact that successful companies use research to help understand the drivers of customer satisfaction and loyalty. Companies who utilize research can take meaningful actions to strengthen and improve their products and customer service.
Business marketing research tends to be more complex than consumer research. The combination of Decision Direct Research’s research expertise, business-to-business catalog and magazine experience, and thorough understanding of direct marketing principles provide business marketers with the capabilities to effective grow their business.
“We can help business-to-business marketers expand their reach on the Internet by uncovering who their customers are, what their expectations are, and who they are competing against,” said LeBel. “Developing customer loyalty is a must for any business-to-business company, and Decision Direct Research’s staff of experts not only analyzes the data for its clients but makes actionable recommendations as well.”
Decision Direct Research provides quantitative, qualitative research skills to aid in customer retention strategies and new product development, as well as develop multi-channel strategies.
Among the many research programs that Decision Direct Research has developed specifically for business-to-business marketers, which use both traditional and Internet-based research methodologies, include:
· Advertising Effectiveness
· Competitive Analysis
· Corporate Image Research
· Customer Satisfaction
· Market Assessment
· New Product Development and Testing
Decision Direct Research is the leading research resource for the direct marketing industry. Many of the research directors at Decision Direct Research have more than 20-years business-to-business experience, and have previously worked for large business-to-business direct marketers and publishers.