Hitwise Launches Lifestyle 2.0, an Enhanced Online Demographic Tool
Wednesday, 26 April 2006
To address the need for precise online audience targeting, Hitwise, a leading online competitive intelligence service, on Monday announced the launch of Lifestyle 2.0.
With the new features available in this release, marketers can easily identify the top performing as well as niche sites that attract their most desirable customers. Furthermore, with Lifestyle, marketers can instantly learn more about the demographic profile of the visitors to their site - as well as their competitors' sites.
Companies, like the LaQuinta Corporation, whose revenue depends on their online channel, use Hitwise Lifestyle to improve their targeting. Vice President, eCommerce, Ted Schweitzer, LQ Management, L.L.C., considers Hitwise as a central part of their planning process. "Hitwise Lifestyle has helped us increase the effectiveness of our campaigns. Lifestyle helps us understand the makeup of the visitors that come to our site and we adjust the targeting of our campaigns accordingly," remarks Schweitzer.
Two powerful data sources join forces to provide businesses with improved targeting power
To offer Lifestyle in its Competitive Intelligence tool, Hitwise has combined Claritas PRIZM NE segments with its data on how more than 10 million people in the US have interacted with over 500,000 Web sites.
"Demographic and Lifestyle characteristics are critical for online marketers who seek a consumer centric marketing approach," said Claritas Senior Vice President Steven Egge. "We're pleased that Hitwise chose PRIZM NE to add these dimensions to their Lifestyle service."
"With Lifestyle 2.0, Hitwise brings the best-in-class consumer segmentation technology to the online world," said Bill Tancer, GM Global Research at Hitwise. "As the online world becomes increasingly more competitive, businesses that leverage consumer behavior segmentation like Lifestyle 2.0, will ultimately be the ones that win."
Hitwise Lifestyle 2.0 features:
· A full overview of all Claritas Groups and Segments, including geo-distribution, lifestyle and offline media behaviors - for easily matching your target audience to Claritas PRIZM NE Groups.
· Segment search tool with 14 demographic and lifestyle categories, including: age, gender, income, education level and presence of children.
· Lifestyle 2.0 data is updated weekly and is accessible through the easy-to-use Hitwise interface, which has been designed expressly for marketers.
· The availability of this capability demonstrates the Hitwise commitment to provide its clients with industry leading online marketing insight for maximizing revenue opportunities, only available through the Hitwise Competitive Intelligence service.
To learn more about Hitwise Lifestyle 2.0 visit www.hitwise.com or contact Matt Tatham at matt.tatham@hitwise.com to arrange an interview.