Park Seed and Peruvian Connection Select CommercialWare's CWValueCard to Extend Cross-Channel Delivery
Tuesday, 25 April 2006
CommercialWare, Inc., a wholly owned subsidiary of MICROS Systems, Inc. and a division of Datavantage, and provider of cross-channel commerce solutions for retailers, announced that Park Seed and Peruvian Connection have been added to the growing list of merchants leveraging the power of CWValueCard.
CWValueCard is a client-branded gift card solution that enables retailers to offer their customers an instantly redeemable card, in any denomination, across every retail channel – catalog, Web, and retail.
“Park Seed will now be able to offer our customers a choice of venues to buy and activate gift cards, which can then be used anywhere within our organization,” said Mark Hyatt, Park Seed’s Chief Marketing Officer. “CWValueCard makes it easy for us and will manage all the transaction activity on the card in real time. This technology gives us another way to provide channel-transparent experiences and valuable service to our customers.”
“We are delighted that Park Seed and Peruvian Connection are leveraging their investment in cross-channel solutions and delivering service flexibility to their customers,” said Jane Cannon, Chief Operating Officer at CommercialWare. “Since its introduction in January, CWValueCard has been well received and is another example of our commitment to providing comprehensive, feature rich and easily integrated solutions to multi-channel retailers.”