Q Interactive Introduces E-Mail Service for The Q Network
Tuesday, 25 April 2006
Q Interactive, an online marketing services provider, announced the launch of significant new E-Mail Services for The Q Network, its targeted advertising network.
Highlighting the company's expertise in data analytics and proprietary technology, the move offers expansive reach to advertisers while maintaining the high quality results advertisers have relied on from Q Interactive over its eight years in e-mail marketing. Q Interactive expects its e-mail list will grow to 40 million permission-based addresses by the end of 2006.
The key to the expanded service is the company's TrueConversion Engine(TM). A proprietary, automated targeting and optimization system, the TrueConversion Engine creates high conversion rates through its unique use of demographic, behavioral and transactional data to deliver the right offer to the right consumer across The Q Network. In addition, the system controls e-mail frequency for each consumer based on his or her individual preference, and builds upon its own learning in real time.
Another standout aspect of Q Interactive's expanded e-mail service is the fact that the quality of the 100 percent permission-based list is ensured through a stringent, ongoing Partner Certification & Audit system, which certifies partners maintain compliance with Q Interactive's high-bar e-mail best practices criteria.
Further, Q Interactive's e-mail system creates additional quality for the advertiser and a seamless experience for the consumer by delivering e-mail in the branded template of the partner from whom the consumer consented to receive e-mail messages.
In addition, advertisers benefit from Q Interactive's nearly 100 percent inbox delivery on major ISPs like AOL, Yahoo!, Hotmail and MSN.
"Our E-mail Service for The Q Network is a natural extension of our business model and a powerful complement to our TrueLeads(TM) service, which enables advertisers to generate a high volume of quality leads across The Q Network and publishers to enhance revenue for their Web properties," said Q Interactive President and CEO, Matthew Moog.
"Through our sophisticated TrueConversion Engine," added Moog, "our expanded e-mail service combines reach and quality like no other service available."
For Q Network partners, the e-mail service is a turn-key program that allows them to maximize revenue from their e-mail list while reducing operational costs and effort.
"By joining The Q Network, partners can not only take advantage of Q Interactive's extensive relationships with top e-mail advertisers, they can avoid the burden of doing business in the notoriously difficult e-mail environment where legal regulations, ISP rules and deliverability standards are changing almost daily," commented Matthew Wise, Chief Marketing and Sales Officer at Q Interactive.
"We are excited about the opportunity Q Interactive's e-mail program has opened up for us, both in terms of better monetizing our e-mail list and providing e-mail content from quality advertisers our consumers will be receptive to," said Laila Rubstein, CEO and co-founder of Greeting-Cards.com. "In addition, Q Interactive saves us the time and expense of dealing with the ongoing challenges of ISP and compliance issues."