Three Leading Publishers Adopt AccelaWorks to Manage Web Responses
Monday, 24 April 2006
Accela Communications, Inc. a g provider of Web-based marketing communications solutions has announced the signing of three new enterprise license agreements for their AccelaWorksTM Web response management system.
The new customers include Prism Business Media, Putman Media, and Summit Publishing, leaders in consumer and trade magazine and Web site publishing. These deals represent the latest examples of the publishing industry’s growing acceptance of AccelaWorks as the de facto online lead generation, registration and management tool standard.
AccelaWorks, also recently chosen by IDG and other publishers like Questex Media, is a flexible and robust Web response management tool that allows publishers unlimited form creation, data management, reporting and hosting services to help them manage advertiser lead generation programs. The technology seamlessly interfaces with existing Web sites or content delivery systems reducing the resources required to manage these programs. Registration forms can then be integrated into any Web site and registration results can be accessed 24/7. Most importantly, AccelaWorks provides the flexibility to export data into other systems, or set up advanced delivery instructions based on specific classification criteria.
Prism Business Media, a leader in business-to-business online publishing with more than 3.3 million unique visitors to their Web sites and services each month is utilizing AccelaWorks to leverage their circulation database and integrate data throughout their entire customer lifecycle. Because AccelaWorks provides real-time reporting, Prism Business Media is able to maximize their marketing campaign results by better understanding their registration results, automatically tracking marketing efforts, and seamlessly making the transition from promotion to registration.
Putman Media, publishers of vertical industry magazines and web sites based on a circulation database of over 500K buyers and specifiers, is currently using the AccelaWorks registration system in front of their high value content and plans on expanding their use of the system to include customer feedback surveys. Rose Southard, IT Director at Putman Media commented, “AccelaWorks helps us achieve our goal of staying on the leading edge of the digital revolution while keeping costs in check.”
Chicago-based Summit Publishing Company, producers of Packaging World (www.packworld.com), a leading B2B packaging magazine reaching over 100,000 packaging professionals each month, has integrated AccelaWorks with their subscriber database to create a powerful promotion engine. To learn more about AccelaWorks Web response management system, visit http://www.accelacommunications.com/products/accelaworks/accelaworks.html