CFM Direct Retains Stan Rapp as Senior Corporate Advisor
Friday, 21 April 2006
Howard Hamilton, Chief Executive Officer of CFM Direct, one of America's largest independently held direct marketing agencies, today announced that Stan Rapp, the renowned direct marketing luminary, has been engaged to serve as Senior Corporate Advisor. In this newly created role, Stan Rapp will work closely with the agency's senior management to develop future growth strategies for the agency.
"We are thrilled to have Stan Rapp's assistance as we continue to expand CFM Direct's services around our core drivers of maximizing client ROI through innovative breakthroughs, flawless execution and process efficiency," said Hamilton. "His extraordinary record of achievement and leadership in the direct marketing world speaks for itself."
Stan Rapp is the much-honored industry pioneer who was the co-founder and served for 23 years as the CEO of Rapp Collins, today's No. 1 global direct marketing network. He is the author of MaxiMarketing, the best seller that first predicted the turnaround from mass marketing to the 21st Century's individualized marketing model, and is a member of the DMA's Hall of Fame.
"I look forward to my involvement with CFM Direct senior management in building upon their impressive record of meeting and exceeding client goals," Rapp commented.
CFM is a full-service direct marketing agency that delivers a unique combination of strategy, creative, campaign execution, and value engineering services to a roster of blue-chip clients including Bank of America, Capital One, Advanta, Blue Cross/Blue Shield of Illinois, Baxter Pharmaceuticals, and other leaders in financial services, insurance, and retail. CFM Direct services their clients from offices in Chicago and Philadelphia.