QVC's Michael George Assumes Position of President and CEO
Tuesday, 18 April 2006

QVC last week announced the elevation of Michael George to the position of president and CEO with Doug Briggs’ retirement. George has been serving as president and CEO-elect since joining the company in November 2005.

"We are pleased to have someone of Michael's talent and experience taking the reins at QVC,” said Greg Maffei, president and CEO of QVC’s parent company, Liberty Media Corporation. “We have enjoyed working with him during his transition over the past several months and are confident that he will lead continued growth and innovation at QVC."

“As I take on this new challenge, I am most excited by the tremendous potential QVC clearly has in its future,” stated Mr. George. “There is a stellar team of thousands who make up this truly revolutionary company. I’m confident that together we will forge groundbreaking new opportunities that will serve our customers’ interests like no other retailer.”

“QVC has become the great company that it is because of Doug Briggs’ leadership,” George added. “We are fortunate that Doug has accepted the role of President Emeritus for the company, so he will continue to foster his legacy of commitment and trust with our employees, vendors, and customers.”

With sales of $6.5 billion, QVC is the world's largest e-commerce retailer reaching 160 million homes through its broadcast operations in four countries and millions of monthly visitors through its Internet sites.

In the United States, QVC is the second largest TV network in terms of revenue. Over its 20-year history, QVC has expanded the business of small entrepreneurs and countless prestigious brands such as Dooney & Bourke, philosophy, Birkenstock, and L’Occitane.

George came to QVC from Dell Inc., where he was the chief marketing officer (CMO) and general manager of Dell’s US consumer business. As CMO, he was responsible for building the Dell brand globally across all customer segments and developing Dell’s global e-business and CRM capabilities. George also led Dell’s $8 billion US Consumer business, with responsibility for all products and services sold into the home market.

Prior to his time with Dell, George was a senior partner at McKinsey & Co. Inc. and led the firm’s North American Retail Industry Group.

George received his bachelor’s degree from Northwestern University and his master’s degree in finance from the Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois.

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