The Marketing Store Expands into Hispanic Market
Monday, 17 April 2006
The Marketing Store, an independent promotional and marketing agency based in Chicago, has launched a Hispanic division called The Marketing Bodega to work with traditional advertising agencies seeking to reach Hispanic consumers.
According to Adweek, The Marketing Bodega’s creation represents an effort to tap the $700 billion in US-Hispanic buying power. This is expected to nearly double in the next five years, according to research firm Santiago Solutions Group.
Advertisers spent $4.2 billion in US Hispanic media last year, an increase of 6 percent over 2004, per TNS Media Intelligence.
John Burn Marante is the managing director of The Marketing Bodega, which is based in Chicago. Prior to joining The Marketing Store, Marante worked on the client side as marketing director for Heineken in Latin American and the Caribbean, and as a general manager for Diageo.
Its own creative and account management teams will staff the unit, including creative director German Chavez, who recently joined from Publicis Dialog in Mexico.
The Marketing Store, an independent promotional and marketing agency based in Chicago, has about $500 million in billings, with offices in the United Kingdom, Sao Paolo, Brazil, Toronto and Sydney, Australia. Its clients include McDonald's, Coca-Cola, Miller Brewing, Nissan, General Mills, Best Buy and PetSmart.