Epsilon Completes Acquisition of DoubleClick E-mail
Monday, 10 April 2006
Epsilon, a provider of multi-channel marketing services, technologies and database solutions, announced the completion of its acquisition of DoubleClick E-mail Solutions under its Epsilon Interactive operating unit and brand.
With the integration of DoubleClick E-mail Solutions’ capabilities and employees, Epsilon Interactive is now a global leader in the e-mail communications industry with an offering that includes industry leading technology, strategic services, thought leadership and client support. Epsilon’s intent to acquire DoubleClick E-mail Solutions was previously announced by its parent company, Alliance Data, on February 14th.
The newly combined Epsilon Interactive creates one of the world’s largest e-mail marketing service providers representing nearly 560 blue-chip brands across the financial services, travel, retail, consumer product goods and media/publishing sectors. The company now has more than 320 employees globally.
"The acquisition of DoubleClick E-mail Solutions reinforces the excitement we have for the e-mail communications business," said Mike Iaccarino, president of Epsilon. "We are especially pleased at the way our organizational strengths complement each other and that we share a common vision about helping leading brands worldwide optimize their customer relationships and marketing ROI."
"There is little doubt that relevant and timely e-mail communications are becoming evermore central to the development of successful integrated marketing programs that build and accelerate long-term profitable customer relationships," said Al DiGuido, president of Epsilon Interactive. "We are excited to move forward as an integrated company that provides an incredible client base with access to best-of-breed e-mail solutions surrounded by an incredible team of the most talented minds in the e-mail industry on a global basis."