Interchange Appoints New Vice President of Marketing
Friday, 07 April 2006
Interchange Corporation, owner of Local.com, a local search engine, announced that Jennifer Black has joined the company as Vice President of Marketing. Ms. Black comes to Interchange Corporation from Autobytel.
As Interchange's Vice President, Ms. Black brings a wealth of both online and offline marketing, strategic thinking, business development and e-commerce experience to the Orange County-based company. Joining the executive team, Ms. Black will assist the company to continue the growth of Local.com. Her primary responsibilities include search engine marketing, promotion, branding and all marketing functions for the company.
"Local.com has quickly established itself as a leading local search engine in the eight months since launch. I look forward to expanding on that base and developing branding and promotions while continuing to build on successful traffic acquisition strategies," Ms. Black said.
At Autobytel, the industry leader in the online automotive space, Ms. Black was instrumental in driving traffic and monetizing partnerships at the Autobytel network of sites. During her tenure, she was responsible for spearheading traffic partnership deals with America Online, United Online and Earthlink. Ms. Black brings 15 years of experience managing marketing and business efforts for a diverse array of online companies. Prior to Autobytel, Ms. Black held senior marketing and strategy positions at Teleflora and Overstock.com.
"We are thrilled to be able to tap into Jennifer's extensive experience in both online and offline marketing," said Bruce Crair, Interchange COO. "Jennifer's track record with Autobytel and Overstock.com make her the ideal candidate to lead our marketing efforts."