Bluestreak Selects OmniTI's Ecelerity to Drive E-Mail Deliverability
Tuesday, 04 April 2006
OmniTI Computer Consulting Inc., a provider of e-mail solutions and services, announced that Bluestreak, a multichannel marketing technology and services provider, has selected Ecelerity as the foundation for its e-mail delivery solution.
Bluestreak chose Ecelerity to replace the company's original, proprietary system to manage all outbound e-mail communications for its customers. With Ecelerity, Bluestreak is uniquely positioned to provide its customers with added features and functionality for building one-to-one relationships through online marketing initiatives.
Chuck Ellis, Bluestreak's chief technology officer, said, "After a thorough evaluation of the top solutions available, we selected Ecelerity not only for its performance, scalability and functionality, but also because of OmniTI's commitment to ongoing product development and the company's thorough understanding of our space."
Ellis continued, "Bluestreak was looking for a company that was well-respected in the industry and could be a long-term technology partner. We are confident that OmniTI will help us drive superior deliverability for our clients both now and into the future."
With a long list of high-profile customers, including most of the nation's AAA organizations, major publishers such as Reed, Emap and Elsevier; major agencies such as Digitas, Cheeze, Breathe Interactive, et al; and many others, Bluestreak provides a broad and sophisticated suite of online marketing programs and tools to help customers enhance their e-customer service.
Ecelerity's ability to support Bluestreak's customers' large marketing initiatives with elastic delivery rates that can routinely exceed one million unique messages per hour while reducing server dependency were important factors in its selection. Other decision-making criteria included Ecelerity's scalable e-mail infrastructure, its ability to connect to all Internet Service Providers (ISPs) and support for the latest authentication and reputation services.
OmniTI Vice President of Sales Barry Abel said, "Bluestreak is an innovative company widely recognized for its ability to deliver superior results for its customers. Ecelerity is the ideal solution to enable Bluestreak to build on its long-standing reputation by offering customers unparalleled e-mail delivery and support services."