51% Internet Users Make Purchases via Opt-In E-Mail 44% Purchase via Online Ads
Thursday, 23 March 2006
Lyris Technologies, subsidiary of J.L. Halsey and provider of e-mail marketing solutions, released poll results that suggest opt-in commercial e-mails and online ads continue to be highly effective sales channels.
The latest poll showed that 51 percent of US Internet users make purchases from opt-in commercial e-mails regularly, and 44 percent make purchases from online ads regularly.
Ten percent of the sample respondents make purchases from opt-in commercial e-mails as frequently as a few times a month, and 6 percent make purchases from online ads at the same frequency level.
The poll also showed that those Internet users who make purchases from opt-in commercial e-mails are also likely to make purchases from online ads (0.7 Probability).
Similarly, the poll found that those Internet users who make purchases from online ads are highly likely to make purchases from opt-in commercial e-mails (0.82 Probability).
"These poll results underscore the growing importance of the Internet as a sales channel. For most companies, the best Internet marketing strategy employs a well-balanced mix of targeted e-mail campaigns and targeted online ads. Both vehicles are proving to be highly effective at converting readers into buyers," said Dave Dabbah, director of sales and marketing at Lyris.