SHOP.COM Launches Program to Increase Merchants' Sales Volume Online Destination Marketplace Certifies Data Aggregators & Marketers to Streamline Integration
Tuesday, 21 March 2006
SHOP.COM , the destination online marketplace where consumers enjoy one-stop shopping from thousands of trusted brands using a single account, announced a new program to make it easier and more efficient for merchants to gain access to SHOP.COM's customer base.
Called the Certified Data Feed Provider Program, the new initiative certifies companies that aggregate and market merchants' data in order to streamline data integration and ensure better presentations of a merchant's offerings online.
"We're partnering with data aggregators and marketers so that we can provide a richer consumer shopping experience. By introducing industry leading standards for data feeds, we'll streamline the technical integration between our marketplace and our merchants and present better, richer, fresher product information for the consumer," said Bruce Sellers, president SHOP.COM. "The goal is to make it easy for consumers to say 'yes' when making the buying decision."
At SHOP.COM, consumers can shop for more than 7 million products and order from more than 1500 merchants in a single location, managing it all with a single password-protected account. SHOP.COM provides easy access to a comprehensive selection of products from name brand retailers ranging from Circuit City, Harry and David and Smith & Hawkin to Hammacher Schlemmer and One Hanes Place.
Because of its extensive programs to drive traffic, SHOP.COM also acts as an effective paid search optimizer offering its merchants a secondary and tertiary search engine optimization presence.