British Airways Selects e-Dialog as Preferred E-mail Communications Provider
Monday, 06 March 2006
British Airways has completed a competitive tender process and appointed e-Dialog as its e-mail marketing service provider for customer communications in the UK.
e-Dialog will provide British Airways with strategic and technological expertise and support for its e-mail communications to Executive Club members and registered customers on its Web site, www.ba.com.
The decision to appoint a dedicated e-mail marketing provider reflects the increasing importance of direct electronic customer communication as part of the airline's marketing communications strategy.
"E-mail is becoming our principal customer communications channel," said Jayne O'Brien, head of UK and Ireland marketing for British Airways. "e-Dialog brings strategic and technological expertise that will allow us to make our communications more effective and talk to our customers on an individual basis."
"We are delighted to be chosen by such a prestigious airline for the value of our services and knowledge," commented Simone Barratt, managing director of e-Dialog UK. "Our experience in the travel industry will help deliver British Airways' marketing communications strategy. We look forward to working with the airline to further improve its direct communication with customers."