Hitwise Acquires Search Campaign Management and
Conversion Tracking Technologies
Tuesday, 07 March 2006
Hitwise, an online competitive intelligence service announced it has acquired HitDynamics, a technology platform that combines search campaign management, search marketing reporting and conversion tracking analytics into a single, intuitive interface.
The HitDynamics online marketing platform is currently used by agencies and website marketers to implement search marketing campaigns and track the success of their PPC, search engine optimization and affiliate marketing campaigns.
Initially, HitDynamics will operate independently and will continue to service its existing client base in Europe. In the coming months, Hitwise intends to leverage the HitDynamics technology in conjunction with its industry-leading Online Competitive Intelligence research, to deliver integrated services to its 1,200 global clients.
According to Andrew Walsh, CEO of Hitwise, "Hitwise is proud to announce this significant strategic acquisition, which will give our clients access to the first integrated platform that seamlessly leverages our unique, daily competitive intelligence data to drive cutting edge online customer acquisition, retention and optimization strategies. We think this is a powerful combination of technologies and data and is one of many initiatives Hitwise will undertake to help our clients better leverage Hitwise competitive insights.”
Financial terms of the acquisition have not been disclosed.