Symphony Technology Group Acquires ImmediateFX Acquisition of Continuous Marketing Measurement Firm Extends Group's Family of Companies Providing Market-Leading Analytics Solutions
Wednesday, 01 March 2006
Symphony Technology Group (STG), a strategic software and services holding company led by Dr. Romesh Wadhwani, announced that it has acquired the assets of ImmediateFX, LLC, an analytics-based marketing services consultancy that delivers continuous marketing measurement solutions. Under the terms of the deal, IFX will operate as a wholly-owned subsidiary of the Symphony Technology Group. IFX President and Chief Executive Officer James R. Friedman will join Symphony Technology Group as chief analytics officer.
"Continuous marketing measurement provides organizations with the deep insight to make better decisions and IFX's integrated analytics platform helps companies generate maximum return on investment from their marketing initiatives," said Dr. Romesh Wadhwani, chairman, Symphony Technology Group. "We believe that predictive applications are key to increasing business performance and that IFX has the right solution from which to build on to enable clients to achieve optimal marketing performance."
IFX's mission is to provide an unparalleled combination of service and technology-enabled analytic platforms that will increase its clients' marketing effectiveness and ROI. IFX fulfills this goal through the use of highly-skilled experienced people, automated data integration tools and sophisticated software applications that transform unwieldy and disparate data into high payout marketing analysis and insight. STG is making this investment because IFX has proven its ability to help organizations improve their marketing performance and its market opportunity is significant across the consumer goods, pharmaceutical, retail and service industries.
"IFX's approach to continuous marketing measurement hits at the heart of all marketing decision makers - improving performance and ROI of campaigns," said Bill Chisholm, managing director, Symphony Technology Group. "Symphony Technology Group will help IFX expand its geographic reach and technology footprint, providing its clients with a truly global, technology-enabled analytics capability."
"IFX is excited to join the STG family of companies," said James R. Friedman, president and chief executive officer of IFX and chief analytics officer for Symphony Technology Group. "IFX will benefit from STG's financial strength, best practices and technical infrastructure, helping IFX more aggressively scale its continuous marketing measurement solutions and offering clients a fully integrated, enterprise-wide data and analytics capability that provides the insight to make effective marketing decisions."
STG companies are well known for providing high value, high impact solutions that help customers dramatically improve their performance, productivity and profitability through best-of-class processes and management. STG companies include:
-- GERS Retail Systems - a leading supplier of merchandising software solutions
-- Information Resources, Inc. (IRI) - one of the world's leading providers of enterprise market information solutions offering a unique combination of real-time market content, advanced analytics, enterprise performance management software and professional services
-- Intentia - one of the world's largest ERP companies, which is currently merging with Lawson Software
-- Metreo - a leading provider of comprehensive pricing intelligence, optimization and execution solutions
-- SymphonyRPM - a provider of forward-looking performance management and predictive business analytics solutions
-- Symphony Services - a global provider of collaborative, full lifecycle-outsourcing solutions for software product development and analytic processes