DoubleClick Announces North American Launch of Dart Search Company Releases Keyword Management, Bid Management and Reporting Technology Solution Fully Integrated with DART Ad Management Platform
Tuesday, 28 February 2006
DoubleClick, a provider of digital advertising technologies and services, announced the North American launch of DART Search, the company’s complete search engine marketing technology solution, which provides agencies and advertisers with robust keyword management, bid management and reporting. Built on DART, the industry leading ad management platform, DART Search enables agencies and advertisers to manage the execution of their paid search campaigns and creates efficiencies by allowing clients to track display, rich media and search advertising in one centralized location.
“DART Search saves time, reduces complexity and enables customers to make better decisions and increase their ROI on search marketing campaigns,” said David Rosenblatt, CEO, DoubleClick. “In addition, its integration with DART for Advertisers, including consolidated reporting capabilities, gives clients a comprehensive view of their total digital advertising investment.”
DART Search offers customers:
- A self-service technology with a centralized, automated workflow that simultaneously manages keywords and bids across multiple search engines
- Efficient and flexible keyword management that enables fast bulk uploading to search engines and provides customers with numerous ways to manage and track keyword performance.
- A sophisticated bid engine that reduces guesswork, saves time and money and can generate more revenue by automatically adjusting keyword bids to meet customers’ specific business goals
Highly accurate results integrated into DART for Advertisers (DFA) reporting, offering the ability to compare and optimize paid search results with display, rich media and sponsorship ad campaigns in one place
“With DART Search, we are able to manage and optimize our clients' sponsored search campaigns with a great degree of immediacy and control that allows us to be more strategically focused in exceeding our clients' goals," said Rob Griffin, Head of U.S. Search, Media Contacts.
Notable features of DART Search that represent key differentiators from other search technology solutions on the market include:
- Accuracy: Data is transferred directly from the engines and all conversion metrics are sourced from reliable, proven DFA spotlight tags
- Scalability and reliability: unmatched capability to handle millions of keywords
- Superior engine relations: early insight on new products, advanced notice on technology changes, and regular beta tester with Yahoo! Search Marketing, Google and MSN Search
- Outstanding customer support and dedicated training: DoubleClick’s DART customer service is recognized by the prestigious Support Center Practices (SCP) certification program for its best practices, and is the only one among its peer set of digital advertising companies to earn this recognition
"DART Search helps SMG manage several of our largest clients search initiatives, including hundreds of campaigns and well over a million keywords,” said Stephen Governale, VP Director, SMG Search. “DART Search’s automated bid system helps us manage campaigns efficiently and effectively, allowing us to quickly identify marketplace opportunities for our clients."
DoubleClick’s Performics division continues to offer clients comprehensive search engine marketing services, which include paid search, natural search and data feed marketing, as well as leading Affiliate Marketing solutions for retailers and catalogers. Performics Search is a full-service offering that provides marketers with high level strategy, industry-leading service and in-depth knowledge of search engine marketing. Performics Search is powered by DART Search technology.