Claritas Signs Agreement With OfficeMax Illinois-Based Retailer to Utilize a National B-to-B Marketing Database
Monday, 27 February 2006
Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced it has signed a multi-year agreement with OfficeMax(R), one of the nation's largest office supply distributors, to provide a national B-to-B marketing database in support of their acquisition and customer intelligence initiatives.
"OfficeMax will be utilizing Claritas' Business-Facts(R) database, to analyze and grow their share in the highly competitive B-to-B office products retail sector," said Chris Berry, Vice President, Claritas Direct Marketing Services.
Bill Zeuch, Vice President, Category Management & Customer Insight for OfficeMax, said that fact-based analytics are changing the way OfficeMax will go to market with products, services and programs. "New alignments with strategic partnerships with companies like Claritas will help OfficeMax utilize data to grow and compete even more aggressively in our markets."
Added Jason Leigh, Director, OfficeMax Customer Insight, "We are very excited about this new partnership with Claritas. Claritas has information that spans the breadth of our channels, and will help OfficeMax attain a 360-degree view of our customers and how they relate to us. The customer insight that their tools and data provide will help us push the envelope in providing world-class customer services, sales and sales support."
Berry said that Business-Facts is regarded as the nation's premiere source for in-depth business information, renowned for its accuracy, coverage and deliverability. "This comprehensive database, with detailed information on more than 12 million U.S. businesses, encompasses all industries and markets, providing key details on establishments within OfficeMax's markets," he said.