Donnelley Marketing and Yesmail Chosen by HCI Direct, Inc. to Build Customer Database
Monday, 27 February 2006
Donnelley Marketing and Yesmail, subsidiaries of infoUSA(R), are proud to announce that they have been selected by HCI Direct, Inc. to build and host its new marketing database. HCI Direct will utilize Donnelley Marketing's MarketZone(R) Platinum platform.
MarketZone(R) Platinum is a fully managed and hosted solution that integrates Donnelley's consumer marketing information, file hygiene, and analytical services. The marketing database will also incorporate an e-mail technology platform, developed by Donnelley Marketing's sister company, Yesmail. This powerful combination provides HCI Direct, Inc. an integrated solution enabling online and offline one-to-one communication with their customers and prospects.
HCI's President Pat Corpora noted, "Our company goal for revenue and profit growth is predicated on creating and offering various products to our current and former customers. In order to do this successfully, we need a unified marketing database, with enhanced purchase and demographic data. We view this project as the cornerstone to build a successful future." MarketZone(R) Platinum will be the repository for all information related to media, channels, products, customer behavior, segmentation and analysis for both online and offline programs. "Incorporating our email retention toolset into MarketZone(R) Platinum is very exciting because it further extends the value we bring to email marketing, as well as adds to the prowess the MarketZone(R) database marketing platform," commented Mike Hilts, President, Yesmail.
Jean Marie Gelinas, Chief Information Officer, HCI Direct added, "We selected Donnelley Marketing as a partner because their MarketZone(R) Platinum tool set is intuitively easy for business users to master so that HCI can concentrate on developing marketing programs that exceed our customers expectations."
"At HCI, we are dedicated to servicing the needs of our customers. With a robust marketing database, we will have a 360 degree view of our customers that will allow us to deliver the right promotion and product to the right customer at the right time through the right communication channel," explained Karen Arbegast, Vice President Marketing and Customer Service.
Ed Mallin, President, The Donnelley Group, commented, "We are very pleased that our Donnelley companies' business solutions are so well-integrated to meet HCI's specific marketing objectives. Donnelley Marketing - Yesmail teamwork made this collaboration possible. We look forward to building our relationship with HCI and contributing to their success."